Google Releases Penguin 3.0 After More Than a Year
October 21, 2014
On Friday, October 17, 2014, Google finally released Penguin 3.0: the sixth iteration of the Penguin algorithm and the first update in over a year. The release comes after much speculation, following a statement by Bruce Clay at Pubcon Las Vegas on October 9. According to Clay, sources had alluded to the fact that a […]
4 Link Building Opportunities You May Be Missing
September 30, 2014
SEO is always changing, with search engines continuously updating their algorithms to provide more dynamic rankings, and the practice of optimization evolving with those changes. While many ranking metrics fluctuate–such as Google’s recent inclusion of site encryption–some consistently remain important. Of all ranking signals, one is still considered the strongest and most important for sites […]
10 SEO Plugins for WordPress to Make Your Life Easier
September 16, 2014
WordPress is one of the most popular and widely used content management systems (CMS) on the web, used by over 40 percent of all sites. Known for its user-friendly interface and an array of over 30,000 plugins to extend its functionality, WordPress is something most SEOs encounter on a daily basis. For many larger enterprises, […]
HTTPS Everywhere: Where is it Now?
September 3, 2014
It has been almost a month since Google announced that it would begin using HTTPS as a new ranking signal. While the announcement, which was made on August 6, 2014, was long-rumored, it was met with questions as to what affect HTTPS would have on sites. This new factor in rankings is not part of […]
12 Completely Appropriate Responses to Google in GIFS
August 18, 2014
Google is constantly changing; this summer alone, there have been several major updates. It’s all in a day’s work for SEOs, and Google does a pretty good job keeping us on our toes. Don’t get whiplash trying to keep up with all the algorithm updates: stay cool, roll with the punches, and when in doubt, […]
5 Tips on Optimizing for Semantic Search
July 28, 2014
The Hummingbird update to the Google algorithm in the fall of last year was, and continues to be, a game changer for SEO. Unlike the Penguin and Panda updates to come before—both partial updates to the existing algorithm—Hummingbird was a completely new algorithm that changed much of the way that search functions. Known for its […]
DuckDuckGo: What SEOs Need to Know About the Search Engine
July 18, 2014
UPDATE: On September 9, 2014, Apple announced the release of the iPhone 6, the highly anticipated new generation of the iPhone. When the iPhone 6 is released on September 19th, the device will run on Apple’s new operating system, iOS 8 (launching on September 17th). One key feature of iOS 8 is the ability for users […]
Ready, Set, Blog! Why Blogging Matters to SEO
June 30, 2014
To blog, or not to blog? That is the question businesses and web marketers frequently ask themselves as they work to refine and strengthen their online strategy. Lately, however, it seems as if more and more people are arriving at the same conclusion: yes. Blogging matters. Brand Marketing Maintaining a blog is crucial to brand marketing […]
Content is Contagious: Is There a Secret to Viral Content?
June 16, 2014
Content is King This popular saying has always been understood to be one of the fundamental tenants of online marketing. For a variety of reasons, not the least of which is the necessity to strengthen your brand through reliable, trustworthy, and engaging content, a solid marketing strategy seems to revolve around quality content. With static […]
7 Important SEO Conferences to Look for in 2014
June 3, 2014
Attending conferences is a vital component for professional development in any industry, particularly Search Engine Optimization (SEO). Marketing as a whole is continuing its transition to online and digital media, so the practice of optimizing a website’s content to rank highly across search engines is becoming crucial to successful marketing strategies. This makes SEO one […]
